.2024 has actually been a volatile year for adtech funding.U.S.-focused adtech startups, once adapted to getting billions in financial backing annually, have increased virtually $360 thousand until now this year, placing it on course to be the industryu00e2 $ s slowest year in over a years, every Crunchbase data. That decline is because of market concentration, enhanced regulative stress, and economical uncertainties.ADWEEK talked to five VCs that remain to acquire adtech business, even with these challenges, regarding what they are actually trying to find and also what they avoid. Perhaps unsurprisingly, these clients are actually targeting opportunities in privacy-focused modern technologies and industry-specific regions like connected television.